The Ways of Seeing Documentary is talking about the fact that advertisements make one believe that buy purchasing something they will become richer. That ads portray people as happier, skinnier, prettier, better, etc. to get you to buy them. They try to make the consumer believe that their products will benefit their life in multiple aspects.
The Ways of Seeing Documentary was interesting to me because it pointed out the skewed perception society has. That people really do think that buying things will create this different image for them. Our society revolves around consumerism and the fact that will feel the need to buy more things to fill voids in our lives.
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